LJ Hooker has announced its third national charity beneficiary will be in aid of disadvantaged women.

The team has declared Share the Dignity as its new charity partner.

The announcement comes off the back of LJ Hooker Foundation Day, the foundation’s anniversary, which marks 91 years since the agency first opened for business in Sydney.

“We’re thrilled to be supporting Share the Dignity who provides vital care and aid to disadvantaged women in communities across Australia. This partnership is well aligned to our LJ Hooker values and relatable to our network which has an equal number of male and female professionals,” said LJ Hooker Foundation spokeswoman Sarah Dickson.

“People want to work for a brand that is contributing to the greater good of society, which creates goodwill and trust. Supporting the LJ Hooker Foundation gives the real estate network greater purpose beyond the day-to-day, while simultaneously providing much-needed funds for those in need.”

Rochelle Courtenay, founder of Share the Dignity, said the support of LJ Hooker and its foundation is immeasurable.

“Share the Dignity is delighted to have been chosen as a national charity partner by the LJ Hooker Foundation. Having this generous support helps us to provide girls and women in need with essential sanitary products, ensuring everyone is afforded the dignity so many of us take for granted,” she said.

LJ Hooker Nerang started collecting goods for women in need in 2018, with Jane Doogan collecting personal items through the office in 2019.

“This is something that is so close to my heart” Jane said

“There are women on the streets that use newspaper or old socks because they simply can’t afford pads or tampons. Sometimes the choice has to be made between eating and sanitary items.”